CALIFORNIA ALMONDS

TV COMMERCIAL

Italians know and love almonds. They are part of local tradition and production and are the protagonists of many recipes, mainly desserts. The direct consumption of almonds nowadays is linked only to the presence on the tables during festivities or Sunday lunches. The almond has a positive perception, but a bit boring. It isn’t so clear the serving-size of almonds that can be consumed daily. The snacking activity is slowly becoming a regular habit, but it is still linked to foods that are not exactly healthy. Our goal is making almonds the benchmark product for an energy-rising and healthy snack.

Advertising Agency: True Company, Milan, Italy
Production Company: Filmmaster Productions
Director: Bom
Photo production company: Mandala Creative Production
Photographer: Hyperactive Studio